In the article, Sarah Haight asserts that “San Francisco’s sprawling Academy of Art University [is looking] to compete as a serious school of fashion.” With her portrayal of the school’s highly acclaimed administrators, Simon Ungless and Gladys Perint Palmer, Haight generates a cogent set of reasons for the school’s up-and-coming status. Not only does she reference the two esteemed backgrounds of acclaimed fashion studies and industry experience, but she also reveals their long-standing devotion to the betterment and advancement of the university. The sense of respectability and achievement held throughout the article is displayed through the high standards maintained by the instructors: in no more than the first year, every fashion student must know how “to draw, cut, sew, and drape.” Haight seeks to change the university’s perceived image of a low-tier fashion school in order to reveal the Academy as “the world’s best fashion school you’ve never heard of.” She establishes an honest tone towards an audience of interested and educated individuals. In regard to whether the Academy of Art University is portrayed in a negative or positive light, Haight displays a ray of optimism in her article.
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